ASO Specialist

We are a 100% remote company with just over 40 employees working across the globe every single day to build products that enrich people's lives. We combine the simplicity and greatness of Apple products by creating utility and productivity apps that make people's lives easier. Our portfolio contains Translate Now & Calculator Air, both the fastest-growing apps in their category. Our apps have been downloaded over 100 million times and received over 2 million ratings with an average of 4.7 stars.

At Air Apps, we intend to make people's lives easier by offering software solutions that allow people to perform their daily activities in work, social, fitness, and learning right from their mobile devices.

We are looking for an ASO Specialist who will drive App Store Optimization efforts to ensure top rankings and conversions for keywords in all applicable App Stores. Your goal will be to ensure that our apps appear at the top of search results and improve key metrics that drive conversions, such as TTR and CR. You will collaborate with Product Managers and Designers to optimize organic user acquisition through App Store meta-data tests and improvements.

Responsibilities

• To develop ASO strategies and optimize conversion rates.

• To monitor and track app store and keyword rankings using the latest analytic tracking tools.

• To optimize app meta-data in multiple languages.

• To write app titles, descriptions, and promo texts using researched keywords.

• To execute A/B tests, collect and analyze data and results.

• To conduct competitive analysis, staying up-to-date on the competitive landscape and any changes to the storefronts that could affect rankings or search results.

• To create frameworks for measuring and reporting on ASO campaign performance, and the impact on the user acquisition funnel and performance.

• To coordinate with creative teams on assets and collaborate closely with the product and user acquisition team.

Your desired skills and experience include:

• At least 3 years of experience in app store optimization, analytics tools, and software.

• Proven knowledge of app store algorithms, optimization methods, and effective strategies for improving app store performance.

• Deep knowledge of modern analytics, reporting, and business intelligence tools, including data visualization tools.

• Analytical skills and experience collecting, organizing, analyzing, and disseminating significant amounts of information with attention to detail and accuracy.

• Experience in creating and measuring A/B tests.

• Outstanding communication (written and verbal) and presentation skills to engineers, managers, and executives.

• Proven ability to work both independently and with cross-functional teams.

• Proficiency in English is a must as it is our company language.

• A passionate iPhone user who loves Apple.

• Experience in screenshot design is a plus.

What's in for you?

We offer a fully remote, results-driven work style that enhances productivity and quality, providing excellent work-life balance. We also have great opportunities to connect with our international team through coffee calls, team meetings, and hackathons.

• Proven startup with significant ambitions;

• Flexible work environment, 100% remote;

• Apple hardware environment;

• Annual Bonus

• Air Stipend 3000 USD/year, paid over 12 monthly installments (so you can cover health insurance, home office, learning, wellness, etc);

• USD200.00 Annual Meet a Team Member Stipend;

• Air Academy;

• Flexible PTO;

• Annual get-together.

Disclaimer

This position is fully REMOTE; no re-allocation or visa sponsorship is provided. You will work from any country Air Apps hires in, however, you will be hired in your legal country of residency.

Please note that we're unable to offer individual feedback during the process. We usually see 1,000+ applications, and our team can't provide personalized feedback. It is a demanding application process. We appreciate you giving us that consideration, and we promise to provide you with our full attention in return.