Mobile Marketing Specialist

We are a 100% remote company with just over 40 employees working across the globe every single day to build products that enrich people's lives. We combine the simplicity and greatness of Apple products by creating utility and productivity apps that make people's lives easier. Our portfolio contains Translate Now & Calculator Air, both the fastest-growing apps in their category. Our apps have been downloaded over 100 million times and received over 2 million ratings with an average of 4.7 stars.

At Air Apps, we intend to make people's lives easier by offering software solutions that allow people to perform their daily activities in work, social, fitness, and learning right from their mobile devices.

About the role

We are looking for a Product Marketing Manager who will manage key paid and organic user acquisition channels to build and execute strategies that drive scalable and sustainable growth for multiple apps globally. You will be part of a marketing organization that drives Air Apps' user growth. You'll be able to immediately see the impact of your work and advance our mission of making people's life easier.

Your desired skills and experience include:

• Proficient in English
• 3 years of professional experience in mobile marketing
• At least 2 years of hands-on experience running ASA and UAC campaigns to hit efficiency & volume targets
• Experience using third party mobile attribution tools such as Appsflyer, Adjust, or Kochava to drive effective campaign optimization strategies
• Ability to work on global campaigns and understand the importance of localization on performance and user behavior in mobile-first markets
• Deep knowledge of modern analytics, reporting, and business intelligence tools. Including data visualization tools
• Analytical skills and experience collecting, organizing, analyzing, and disseminating significant amounts of information with attention to detail and accuracy
• Excellent knowledge of marketing landscape and roadmap to deliver improved efficiency and growth
• Self-starting, self-motivated, self-directed, and self-sufficient
• Be up to date with the latest mobile marketing trends, features, and requirements.
• BS in Marketing or equivalent industry experience

Responsibilities

User Acquisition

• Manage key paid user acquisition channels while targeting performance LTV:CAC/KPI goals.
• Manage your channels end to end, including developing channel strategy, defining targeting, managing creatives, setting up campaigns, optimizing campaigns, measuring performance, and driving insights for future campaigns.
• Use a data-driven approach & a vigorous testing process to evaluate hypotheses and extract insights on strategy and performance.
• Develop a deep understanding of the customer experience and data flow from acquisition and engagement to drive conversions & revenues.
• Use reporting and monitoring systems to distill performance to managers regularly.
• Collaborate with content creators, including the creative team, to help create new and innovative messaging and customer touch-points.
• Align marketing assets with Air Apps' brand ethos and brand identity.
• Create and publish engaging copies and content on multiple paid user acquisition channels.
• Create and execute user engagement and retention strategies.

Expected daily activities

• Manage paid user acquisition channels, such as Apple Search Ads and Google Ads worldwide.
• Communicate new app features and marketing campaigns to the Apple AppStore team.
• Manage day-to-day communication with crucial marketing partners (e.g., resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.).
• Track, optimize, and measure campaign performance daily.
• Optimize campaigns and analyze results to help us determine how and where our budget should be allocated.
• Discover new keywords, trends, and market opportunities daily.
• Compile weekly, monthly, and quarterly reports to turn performance marketing data into meaningful insights and take relevant action on insights gained.
• Conduct research to monitor and study the competition, including SOV and ranking across App Stores.
• Work with the in-house creative team to produce high-performing creative.
• Collaborate with the product manager to spot and analyze opportunities for scalability and growth.
• Collaborate with the creative team to elaborate assets for user acquisition campaigns.

What's in for you?

We offer a fully remote, results-driven work style that enhances productivity and quality, providing excellent work-life balance. We also have great opportunities to connect with our international team through coffee calls, team meetings, and hackathons.

• Proven startup with significant ambitions;

• Flexible work environment, 100% remote;

• Apple hardware environment;

• Annual Bonus

• Air Stipend 3000 USD/year, paid over 12 monthly installments (so you can cover health insurance, home office, learning, wellness, etc);

• USD200.00 Annual Meet a Team Member Stipend;

• Air Academy;

• Flexible PTO;

• Annual get-together.

Disclaimer

This position is fully REMOTE; no re-allocation or visa sponsorship is provided. You will work from any country Air Apps hires in, however, you will be hired in your legal country of residency.

Please note that we're unable to offer individual feedback during the process. We usually see 1,000+ applications, and our team can't provide personalized feedback. It is a demanding application process. We appreciate you giving us that consideration, and we promise to provide you with our full attention in return.